Generate leads on autopilot using Facebooks Ads (without spending thousands of dollars!)

Are you ready for the next stage of business…

As a busy entrepreneur I’m guessing you’ve got an amazing product or service to offer. You’ve probably got a well thought out business plan and your branding is on-point.

Now you’re looking for a way to work smarter rather than harder.

You’re ready to start paying for advertising, to help reach new people – the right people – to help scale your business to reach new heights.

You’re already savvy with Social…

You’ve most likely already been using your Facebook news feeds – like a pro – to generate awareness of your business and build brand loyalty…. AND I’m sure you’ve heard how Facebook Advertising can be an incredibly cost-effective addition to your marketing mix that has the potential to drive your business goals and dreams to crazy new heights, and that excites you…

But paid advertising is a whole new world…

You want to learn how to DIY this ‘stuff’ because – let’s face it, outsourcing can cost a fortune. Besides, no one knows and understands your business like you do…

Your business is ready for this NOW (actually, if you’re being completely honest, you probably needed this last week/month/year, but there’s no point in dwelling on the past, right?)

If you’re feeling overwhelmed and you have no idea where to start…

Well…. Come a little closer & let me tell you a secret… up until a few years ago, neither did I, but now I’ve made a business out of designing and launching Facebook campaigns and sales funnels that deliver results…

…and now I teach small business owners and entrepreneurs (like you!) how they can DIY!

Join ME & Master your Facebook Funnel in 90 Days!

Fast-track your way to running your own successful Facebook Advertising Campaigns

As a professional Facebook Marketing and Sales Funnel Strategist, I coach and train entrepreneurs, small business owners, social media managers and digital marketing gurus on how to launch their own social media and advertising campaigns. And, how to avoid making the big, bad and expensive mistakes that I’ve made over the years.

I’m now super excited to be able to offer you an exclusive opportunity to fast-track your way to running your own successful Facebook Advertising campaigns by securing your place in my step-by-step, Master the Art of Facebook Advertising online training and mentoring program.

This is not just another online training course…

Master Your Facebook Funnel is designed especially for busy entrepreneurs and business owners just like you and it’s where I share the exact methods and techniques I have used, and continue to use, to design and launch high converting, performance-based Facebook ads & Sales Funnels for my clients.

I’ve combined the convenience of a self-study course, with the value of receiving personalised advice, feedback and support – because every campaign and every funnel needs a unique approach.

The ‘Self-Study’ Component

When you join me inside Master Your Facebook Funnel, you’ll get instant access to 4 Modules; Learn, Strategies, Apply & Optimise. The modules contain 10 Lessons and over 25 Tutorials, designed to take you from beginner to expert…

With lifetime access to all the course material, you can study it in your own time, at your own pace.

Upon completing the program, you will be fully equipped with the knowledge, expertise and confidence to create multiple, high converting Facebook Ad Campaigns and Sales Funnels.

Here’s what you can expect to learn…

Module 1 – LEARN

Before you create your campaign – you need to know the purpose of advertising and how it can help your business in the short-term and long-term.

This module is a complete overview of the sales funnel and ad creation process, which details all the steps you need to take (and those you need to avoid) to create a Profitable Facebook Ad Campaign!

Here’s what you’ll learn:

  • What you should be selling, and what you should be giving away as free value
  • How to build a highly engaged audience that is eager to buy from you
  • How Facebook compares to other typical forms of Advertising, and how this will affect your short-term and long-term strategy
  • How to track elements of your funnel to ensure your maximising your ROI


This Module is all about learning how to create a Sales Funnel & Campaign Strategy specifically for your business. You might think you don’t need a sales funnel, but believe me, you do! Every business does.

Here’s what you’ll learn:

  • 3 high converting funnel strategies for product-based business, local businesses, and service-based business
  • How to create an irresistible offer for your product or service, that entices your audience to take instant action.
  • How to create a profile of your ‘Ideal Customer’ and turn that profile into multiple ‘Target Audiences’
  • The simple Ad Copy Formula that will make writing your Ads super simple and extremely effective.
  • How to create custom Facebook Ad Images that appeal directly to your target audience.

Module 3 – APPLY

This module includes all-the-tech, and I don’t skip a step. You’ll get access to step-by-step pre-recorded tutorials that you can watch while you create your campaigns.

The best part about online learning is the ability to go at your own pace and pause, rewind and repeat whenever you feel stuck.

Here’s what you’ll learn:

  • How to set up your Facebook Ads Manager from scratch, including installing your pixel on your website and setting up your custom conversions!
  • How to create targeted & custom Facebook audiences
  • Guided step by step tutorials on how to create the 14 different Facebook Ad Campaigns available within the Facebook Ads Manager.
  • How to split test your Ads and your Audiences, to get the biggest possible returns.
  • By the end of this module, you’ll have your Facebook Campaign LAUNCHED!

Module 4 – OPTIMISE

This is by far one of the most important modules – where we look at what to do once you’ve launched your campaign.

If your campaigns are getting amazing results, how can we scale it without losing momentum or money… (hint: you don’t want to increase your budget)!

OR If your campaigns are not doing so well, you’ll learn what to look for to determine what needs to be tweaked!

Here’s what you’ll learn:

  • How to access your Facebook Ad Campaign Results
  • How to read, understand and track your Facebook Ad Campaign Results
  • How to know if and when your Facebook Ad Campaign needs to be tweaked
  • How to optimise and scale your Ads to get the best possible results

Plus, to make sure you’re fully equipped & confident in creating high converting Facebook Funnel, you’ll also get access to…

The Private 'Mastering Facebook Ads' Facebook Group

Get direct access to me, along with a serious group of entrepreneurs & small business owners, committed to using Facebooks Ads to scale their business.

Use this group to seek feedback on your ideas, ask questions relating to your campaigns and get support with any tech issues.

We leverage each other to build the most powerful & profitable Facebook Ad Campaigns.

BONUS LESSON - Creating landing pages that convert at over 50%

I’ll walk you through the step-by-step process of creating a high-converting Landing Page using Lead Pages, including:


  • How to set-up a Lead Pages account
  • The templates I use to create landing pages
  • Tips & Tricks to ensure your landing pages convert at a high rate
  • How to integrate your landing page with your email provider

BONUS LESSON: The Secret Recipe for Crafting Compelling Copy that Convert!

Our fabulous copywriter Lisa Kniebe from Stella Polaris joins us for an intense Bonus Module, focusing on writing sales copy that converts!


  • The Secret Ingredients to Sales Success
  • How to mix up your Copy & make it fabulous!
  • Crafting a slippery slide to a sale!

BONUS LESSON: Learn how to DIY your social media graphics using Canva

In this bonus module, you’ll learn exactly how to create Facebook Ad Images (and a lot more) using a Free Graphic Design tool, Canva.


  • An introduction to Canva, including how to set up an account and create your first design.
  • How to access professionally designed Ad Images, and edit them to suit your brand.
  • How to upload a standard photo and turn it into a professional looking Ad graphic with your logo appearing on your photo.

Ready to Join?

1 payment of $997 +GST

12 payments of $97 +GST


Master Your Facebook Funnel has been strategically designed to avoid all the tech talk. Having personally spent thousands learning from some of the best, I’ve adopted the K.I.S.S. Method (Keep It Simple, Stupid) to ensure that this course helps you to learn all the advanced Facebook Advertising strategies in a super simple and straightforward (yet extremely effective) way. It’s real, hands-on learning designed for busy entrepreneurs without all the digital marketing mumbo jumbo.


Want to repeat a lesson? Didn’t quite get it right the first time? Or, perhaps you forgot what to do next? No problem! Every step of the ad creation process is taught through short step by step video tutorials, allowing you to navigate & watch the relevant tutorials, as and when you need them. You’ll have LIFETIME access to this course, so there’s no rush!


I encourage you to ask me questions about the Facebook Ad campaigns you create, including what products you should promote, what type of campaign you should create, and how much you should be spending on your ads. You’re also invited to share your draft ads with the like-minded group of business owners through the exclusive Facebook Group, to get valuable feedback and audience-review prior to launching your campaign.

What other’s are saying…

I didn’t realise Facebook Ads were so complex!

Jessica’s course has been amazing! She teaches everything step by step, and goes through the entire Ad creation & optimisation process

I’ve now created 2 very successful Campaigns that bring in sales and increase my profits each month (plus new likes daily!)

Jessica is also very helpful when I’m stuck or when I have a question. She’s also really good at updating us when there’s been a change in the way advertising is done.

I can highly recommend this course, It’s definitely worth the investment!

Don’t waste precious time trialling without learning from the experts.

Lene McConnell

Owner, Eiress Fashion & Jewellery

You are my spirit guide through the whole thing…. my phone is on the videos whilst i am on the computer creating the Campaigns..

Trudy Snow

Creating Your Future

My Ad has only been running for 2 Days and I have 790 new likes. I’ve only spent $8.09 / 0.01c per like!

It’s a great program and I have learnt so much more than I expected.


Brittish Wedding Cars

Jess demystified Facebook ads for me!

Her course is a fantastic step-by-step guide for those completely new to Facebook ads as it starts with basic concepts and builds upon them from module to module. The information taught was carefully curated, structured and well explained – without jargon. I loved the support from the Facebook group as well and Jess went above and beyond to reply quickly (even sometimes out of office hours). Being online, the course is great for those who with busy schedules or can’t commit to an hours-long workshop because you can work at your own pace. I would recommend the course to anyone who is new to Facebook advertising.

Jen Le

Owner, Riverside Ensembles

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