You thought *selling* your course would be the easy part.

I mean, hello! Your course is amazing! You know it. I know it. Your clients know it.

And while you understand that building an online business (and passive income) takes time, you’re now in a state of paralysis wondering what your next move should be…

  •       Do you launch your course LIVE with a challenge or webinar?
  •       What about automating it with an evergreen funnel?
  •       Maybe you could just start by promoting it directly to your email list & on social media?


There are too many ideas, and not enough clear direction.

A step by step training and mentoring program designed to help you build your audience, grow your list & launch your courses with confidence.

Launch Your Online Courses With Facebook Ads

I’ve created this course just for YOU!

For the solopreneur in you ready to buckle down & see big results.

This is not just another 101 course on Facebook Ads.

You’re not looking to become an expert – you just want to know ‘enough’ to start selling your courses and scaling your business.


I’m going to teach you what you need to know, in true ‘KISS’ format, with a behind the scenes look at the exact strategies I’ve used for my business and for my clients to launch courses and memberships to 100’s of students, building passive revenue streams and highly engaged communities.

My goal is to help you step into the next phase of online business success with actionable content and real-time advice and support from yours truly.

This is a course for women ready to learn new strategies & take action in the face of resistance and fear. 

Training designed to help you implement as you learn, with a strong focus on accountability & community.

I have years of entrepreneurship experience under my belt (and have learnt from some of the very best in the world), combined with dozens of coaching clients + multiple revenue streams. And now, I’m pulling back the curtains and sharing it all with you.


Work with me to launch your course 3 times a year and get tailored advice on each and every launch


Only learn what you need to know to make Facebook ads the easy part of your launch


Join the inner circle of ladies who launch and show up with confidence, conviction and high vibes on all your launches

Incase we haven’t met…

I’m Jess, 

I help course creators with their launch strategies, sales funnels & Facebook Ads. I’m on a mission to encourage and equip creative women with systems and strategies to start scaling their business. When I’m not running this biz, you can find me living an introvert life in Perth, with my husband Jovon and two little boys (with a third on its way)! 😉

I’ve got a knack for digging in to help you take action & create what would usually feel unachievable.

  • I’ve launched my courses successfully with both LIVE and Evergreen funnels, resulting in multiple 5 figure launches.
  • I’ve helped my coaching clients with multiple 5 figure launches using my Facebook Ad strategies.
  • I’m a student of all Amy Porterfield’s courses and I’ve used her strategies, combined with my knowledge of Facebook Ads to help my clients with list building and launching.
  • I’m still ‘in the trenches’ daily, creating and managing Ads for my client’s. Currently, I’m generating leads for as low as 0.37c.
  • Facebook Ads allowed me to quickly scale my business internationally, working with clients is the US and Australia.
  • I’m a Mum of 2 boys, working part time (school) hours – which means I’ve learnt a thing or two about productivity, getting sh*t done & simplifying BIG jobs.

Jess makes the process simple, approachable, and frustration-free.

After years of trying to figure out Facebook Ads myself, I thought they would be the end of me. I tried to DIY, then I hired multiple consultants and all I ended up with was a headache. Then I found Jessica. She makes the process simple, approachable, and frustration-free. I highly recommend her!

Denaye Barahona Ph.D.

Simple Families

Interested? Keep reading for all the details!


The LIVE round of FB Ad Launch Formula includes 6 weeks of LIVE group coaching with an accompanying 10 module step-by-step training program and community support.

This is thoughtfully created to help you TAKE ACTION & GET RESULTS!

Here’s how it works…


Every week for 6 weeks (starting on the 5th of September) we’ll meet weekly over Zoom.

 The coaching calls will centre around the training modules released that week, and together, we’ll piece together your launch.

 During the live group coaching, I’ll answer all your launch related questions (that can’t be answered in a pre-recorded course) like…

  •       I’ve tried to launch in the past – and I made no sales, where did I go wrong?
  •       What do I do if I have no email list? Can I still launch my course now?
  •       Why is my cost per lead so high? What should I change?
  •       Who do you think I should target for this campaign?

… and much more

The best part? I’ll be running the LIVE program 3 times per year, and you’ll get access every time. 

What does this mean for you? Constant support throughout your course launches – allowing you to launch bigger every time.

VALUE: $1,600


You’ll get lifetime access to all the prerecorded course content, including:

All designed to walk you through the process of launching your course with Facebook Ads (minus the overwhelm, tech headaches & creative roadblocks).

Each week, new modules will be released, allowing us to work together to launch your course.

VALUE: $997

Here’s what we will cover during each module…

MODULE 1 - Your Launch Formula

In this module we’re going piece together your launch, with checklists & workbooks to help make your launch less stressful, and more profitable. From creating your pre-launch lead magnet, right through to writing your sales emails – I’ve got your back.

Here’s what you’ll learn:

  • How to map out your launch calendar.
  • How to plan your pre-launch period; including creating your pre-launch lead magnet and email sequence.
  • How to choose your launch strategy (webinars v challenges), and all the critical elements that need to come together to host a high converting launch.
  • How to plan your sales strategy and create the content to sell your course with confidence.
MODULE 2 - The Foundations of Advertising

This module is your introduction to Facebook Ads. It’s a crash course for those of you who are total newbies to the world of advertising, and need to quickly learn *only what you need to know* to map out your Facebook Ad Strategy.

In this module, you’ll learn:

  • The foundations of the advertising; campaign objectives, pixels, targeting and more…
  • All about split testing and how you’ll use it throughout your launch to achieve the lowest cost per lead.
  • How to set up your Business Manager and Ads Manager.

(psst: It’s only 2 x 30 minute sessions – and I promise I don’t bore you with anything you don’t NEED to know)

MODULE 3 - Landing Page Success

This module walks you through how to design & create Landing Pages that convert at over 70%. Because It doesn’t matter how great your Ads are – if your Landing Pages don’t convert – you can’t generate leads. 😱

Here’s what you’ll learn:

  • My simple Landing Page design that convert at over 70%.
  • How to create your Landing Pages & Thank You Pages using LeadPages.
  • What a Thank You Page is, and how it can help quickly build the know, like & trust factor.
MODULE 4 - Tracking Your Launch Success

This module walks you through the numbers side of your launch so you can learn how to track your success, and begin to scale!

Here’s what you’ll learn:

  • What you should be tracking in your launch (and the numbers you should be aiming for!)
  • How to use your Facebook tracking pixel
  • How to create your custom conversions to allow you to track sales from your campaigns.
MODULE 5 - Building Your Campaign Framework

This module is designed to help you create and plan you Facebook Ad Strategy. 

Here’s what you’ll learn:

  • How to budget for a launch, and how to increase your budget with every launch to help you scale your online business.
  • How to create a simple and effective Facebook Ad Strategy for list building and launching
MODULE 6 - Scroll Stopping Graphics

This module will help you to create your Ad images for both newsfeed Ads and Instagram Story Ads!

Here’s what you’ll learn:

  • How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva!
  • What you should be split testing in your Images
  • How to access my templates in Canva for you to edit to make your own!
MODULE 7 - Copy that Connects & Converts

In this module I’ll teach you how to write compelling copy that connects and converts your ideal clients.

Here’s what you’ll learn:

  • How to get into the mind of your ideal client 
  • How to use your story to connect with your dream leads
  • What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar!
MODULE 8 - Targeting Dream Leads

This module helps you set-up all of your target audiences in the Facebook Ads Manager.

Here’s what you’ll learn:

  • Who to target, and when, throughout your list building, launching and course sales period.
  • How to set-up your retargeting
  • How to create lookalike audiences
  • How to target dream leads based on their interests, demographics & behaviours
MODULE 9 - Creating Campaigns Step-by-Step

This module walks you through creating your Facebook Ad Campaigns Step-by-Step.

Here’s what you’ll learn:

  • How to create campaigns, step by step
  • How to split test your creatives; images and copy
  • How to split test your audiences
  • How to split test your placement; stories v feeds!
MODULE 10 - Tracking & Optimising

This module helps you track & optimise your campaigns to generate the best possible results for your launch.

In this module you’ll learn how to:

  • Track your results in the Facebook Ads Manager
  • Read your analytics and know what to do next!
  • Optimise your campaigns to achieve the lowest possible cost per lead.


This community group is not just for technical help.

If there’s ever a time that you need support and accountability – it’s around your launch. Because launching is lonely!

Imagine having a community of women committed to creating passive income, and working together to push past the hurdles that often stand in our way…

  • Fear of failure
  • Procrastination
  • Overwhelm

We’ll work together – to get the best out of each other.

VALUE: $348

Remember, It's your all-in-one guide to course launch success...


So, let’s recap what you get when you join…

6 Weeks of LIVE Group Coaching

For custom advice on all your launches

Step By Step Launch Strategies

To help you launch with both webinars and challenges

Foundational Training on Facebook Ads

Specifically for List Building & Launching

Templates for Ad Images

Created in Canva for you to simply edit & download

Ad Copy Formulas

Developed with help from my specialist copywriter

Lifetime Access to the Inner Circle

Filled with Ladies who launch!

My intention is to help you make launching FUN, LESS-STRESSFUL & MORE PROFITABLE!

Jess has been an inspiration in my business.

Her calm, strategic approach helps to settle the flurry of ideas that I throw at her! She’s like a de-cluttering experience for my brain – taking my ideas and designing an awesome funnel that feels natural and simple to create.

Jess has coached me through the Facebook Ad & funnel design process – I’m a reluctant student (I hate techy stuff), but she’s patient, easy to work with and a great coach.

Lisa Kniebe

Copywriter & Copy Coach, Lisa Kniebe

This course is *perfect* for you if…

  • You’re looking to move away from your 1:1 services and create a passive income stream from launching a course or membership.
  • You’ll be launching your course or membership within the next 12 months.
  • You’re ready to start investing in Facebook Ads to help you build your email list.

This course is not quite for you if…

  • You don’t have any time or energy to invest in learning and implementing a new launch strategy.
  • You don’t yet have a business or social media presence and you’re in the ‘ideas phase’ of business.
  • Your business is sinking and you’re launching from a place of stress & financial strain.

30 Day Happiness Guarentee

I’ve made sure this program has absolutely everything you need to confidently and effectively launch your next course; including step by step launch plans, lessons, tech tutorials & my personal support via our 6 weekly group coaching program.

The content in this course has come from years of testing Facebook Ads to launch my own courses, as well for all of my clients, across a variety of industries.  

However, if you’re on the fence…or if other online training programs have left you feeling hesitant, then I’d like for you to feel safe knowing that you have my Happiness Guarantee.  

If you’re not completely satisfied with the course content after 30 days – I’ll happily refund your investment.

Let me answer all your burning questions…

What if my ultimate goal is to just outsource my Facebook Ads?

YES, I love it! Absolutely, outsourcing your Facebook Ads should definitely be on your list of launch upgrades. However, I only recommend you outsource your ads when you’re CONFIDENT (not only in your course – but in your funnel & past conversion rates) that your course is scalable.

Outsourcing your Ads to me (Yep, I can help!), can cost between $2,500 and $3,500 per launch in management fees alone.

When you’re in the ‘testing’ and ‘beginner-scaler’ phase of course launching – it’s best to test out your funnel first.

PLUS, it’s always smart to know a bit about Facebook Ads before you choose to outsource, so you can have a say in how your Ads are created and managed.

Is this suitable for me if I don't yet have a course to sell?

YEP – Perfect timing! I recommend this course for anyone who is looking to launch a course or membership in the next 2 – 12 months. In phase 1, we’ll go through a critical pre-launch list building strategy that will allow you to start building your list using Facebook Ads now – so that you’ll have a warm and interested audience to launch to!

What if I don't get results?

It depends on what you mean by results? Every ‘perceived’ fail is a HUGE learning opportunity. If you’re looking for a one-hit-wonder 6 figure launch overnight, you could be disappointed. All online course creators know that scaling happens over a period of time.

The great part about this course, is that you get access to the 6 week group coaching intensive 3 times per year. So each launch you’ll be able to tweak to improve & scale.

I'm not techy AT ALL - will I get left behind?

Nope, you’ll be fine. All my training is step by step with tutorials allowing you to watch me set-up all the techy aspects of Facebook Ads via video. You can pause, rewind & repeat as much as you need.

I've tried to launch in the past, and it was a big fail - is this going to work for me?

In the pre-course material I’ll walk you through strategies to make sure you’ve created a course or membership that your ideal clients actually want (and will pay for!).

What sort of budget do I need for Facebook Ads to work for me?

I’m not a *huge* risk-taker when it comes to first-launches, because the last thing you want when you’re going through a launch is financial pressure. You can start with any budget your comfortable with, but I’d say a minimum overall budget of $500 for advertising would be fine.

Once you’ve tested your funnel, you can go bigger for the next launch.

If I get stuck on the Ads - will you help me?

Our coaching calls run over 6 weeks to help with all the nitty gritty’s of launching. During these coaching calls I can answer all of your launch & Facebook Ad related questions.

Outside of these coaching calls, the ‘inner circle’ Facebook group is here to help! It’ll either be myself, a community manager or another member that will jump in and assist you when you’re stuck.

I'm creating a membership, is this still relevant?

Totally – this course is relevant for you if you’re selling a course or membership in the next 2-12 months.

What if I want an evergreen course or membership?

In this course I give you the step by step guides to launch with a webinar or challenge and It’s created specifically for LIVE open and close launches.

Selling an evergreen course or membership can actually be more difficult for newbies, so I recommend you give LIVE launching a go first.

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