Launch It. Advertise It. Sell It Out.


When you started your online business you probably didn’t realise being booked solid with one-to-one clients was going to cap your earning potential to the number of hours you have in a day.

The truth is, trading time for money just isn’t going to get you anywhere near close to your money goals. That’s why you created an online course.

It’s the answer to making more money. The answer to exponential income. The answer to growing your business, your impact, and your profits.

So you worked your butt off, poured all your knowledge into a course that’s going to change lives, and launched it. And even though you sold a few spots to your existing list, you’re wondering what the next step is to scale your results. Here’s the secret to launching successfully:

Launching Is Glorified Maths


Without mean Mrs. Khoo from high school. When you get this kind of maths right, you make money, so pay attention.

In order to get more sales, you need more eyeballs. Just to be clear, these eyeballs are attached to your ideal client’s body.  Most people stop their launch maths here and start building their list immediately.   It’s a great start, but you need to think about conversions, not just list building. With industry standard email open rates sitting at 15% on a bloody great day, how are you actually supposed to reach the other 85% of eyeballs that make up your list? The answer is:

If you want consistent income outside of your one-to-one clients… 

If you want the perfect mix of your favourite one-to-one clients and launching courses that make your business $30,000 a month or more… 

If you want a successful course that frees up your time, gets you out of the office and still makes money…

It all starts with Facebook Ad Launch Formula. 

It’s not just about having a huge list. It’s about getting your business in front of the right people more often. Facebook Ads will consistently put you in front of the people who’re ready to buy right now.

I managed to sell out the live round of my VA Kickstarter course with less work and hustle.”

“Joining Facebook Ad Launch Formula has been one of the best investments I have made in my business.

I started with limited knowledge about Facebook and Instagram Ads but since completing the course I now feel confident to incorporate Facebook Ads into my launch strategy.

I managed to sell out the live round of my VA Kickstarter course with less work and hustle.” – Karen Viverelli

The Launch Strategy In Three Steps

So, who’s the weirdo giving away her launch secrets before you buy the course? Oh hey, I’m Jess!

I’m a Facebook Ad strategist and launch expert helping you sell your online course easily.

Using Facebook Ads, I’ve successfully launched courses with both live and evergreen funnels resulting in multiple five figures. 

I’ve helped my coaching clients achieve multiple five-figure launches using my Facebook Ad strategies.

Currently, I’m generating leads for clients as little as 0.37c.

Here’s How It’s Done


Build your list with a lead magnet and upsell to start making sales STAT. This is you collecting beautiful ideal eyeballs.


Launch your course with an event. Because – hot tip – people get excited about events like challenges or webinar ads. Use Facebook Ads to fill up your webinar or challenge so you’re not talking to an empty room.


Sell your course by getting it in front of the right people, including by retargeting ads. The old adage is true: your people need to see your offer multiple times before they buy. Let’s not leave a single client behind.

“This formula works! I welcomed 23 Mums into my course and exceed 10k in revenue. I still can’t believe it.”

Before I joined Facebook Ad Launch Formula, I had NO clue how to run Facebook Ads. They intimidated me so much yet I knew I needed them to grow my business and launch my brand new course. Thanks to this course I managed to build my list by 1,000 in 4 weeks with a lead magnet & had 1,000 people register for my webinar. My launch was a huge success. – Jen Butler, Early Parenting Support

Get the entire Facebook Ad strategy to turn your average course launch into a multi five-figure launch you can scale. 

Facebook Ad Launch Formula will take your hand and help you use Facebook Ads to have your best launch ever. Zero overwhelm here. 

Facebook Ad Launch Formula will give you the tools to run your own Facebook Ads so you can keep the profits instead of paying expensive contractors. Your bank account thanks you.

Facebook Ad Launch Formula Live will give you the exact steps to help you implement as you learn. Easy. Actionable. Effortless.

Welcome to a proven, step-by-step formula to effortlessly sell and enroll clients in your courses over and over again using Facebook Ads. 

It’s The Difference Between Struggling To Make $30,000 A Year Or Easily Earning That In One Course Launch.


“I’ve spent around $3,000 on ads, and made back a whopping $40,000! That’s a profit of $37,000.”

I was already familiar with ads, but your course completely changed the game for me. It gave me the strategies, foundations and mindset I needed to have a profitable, aligned and kick-ass launch. Since I’ve started applying your FB ad strategies, I’ve spent around $3,000 on advertising, and made back a whopping $40,000! That’s a profit of $37,000. Apart from the finances it’s also enabled me to really get in front of my ideal clients and change the lives of so many women. This was the best decision I could have made for my business and I am so grateful to have come across you! – Eloise Pascal

When you master Facebook Ads, here’s what happens… 

✔️ Your launches are calculated ahead of time, meaning you know exactly how much you’re going to spend and how much you’re going to make. Your bank account has never looked so good.

✔️ Your advertising costs go down, increasing your return on investment for every dollar spent and taking even more of the profits. No more wasting money testing theories.

✔️ You masterfully navigate the Facebook Ads dashboard and know exactly what to do with your eyes closed. You set up ads in seconds, not days. 

The result?

More Eyeballs = More Sales.


Here’s How We Roll:

10 training modules, including foundational Facebook Ads training, list building and advanced launching


Ad copy formulas developed with help from my specialist copywriter


Step-by-step launch strategies to help you launch with a live event, including webinars and challenges


Easily editable templates for ad images


6 weeks of live training for custom advice on your launch


Community support + accountability


I was able to get 5 new clients within 1 month.

“Before I joined Facebook Ad Launch Formula, I was stuck with organic marketing… which was going nowhere.

Thanks to this course, I have been able to scale my business without wasting time and energy. I was able to get 5 clients to sign up within 1 month.”

– Samar, Therapist & Relationship Expert

Here’s What We’ll Cover In Each Module:

MODULE 1 - Your Launch Formula

In this module, we’ll piece together your unique launch plan. We’ll use checklists and workbooks to help make your launch less stressful and more profitable. From creating your pre-launch lead magnet, right through to writing your sales emails, I’ve got your back. Here’s what you’ll learn:

  • How to map out your launch calendar
  • How to plan your pre-launch period, including creating your pre-launch lead magnet and email sequence
  • How to choose your launch strategy (webinars v challenges), and all the critical elements that need to come together to host a high converting launch
  • How to plan your sales strategy and create the content to sell your course with confidence
MODULE 2 - The Foundations of Advertising

In this module, you’ll meet Facebook Ads. This is a crash course for Facebook advertising newbies and I’ll teach you *only what you need to know* to map out your Facebook Ad Strategy. Here’s what you’ll learn:

  • The foundations of the advertising: campaign objectives, pixels, targeting and more
  • All about split testing and how you’ll use it throughout your launch to achieve the lowest cost per lead
  • How to set up your Business Manager and Ads Manager

Psst: It’s only two 30-minute sessions! Yay! And I promise I won’t bore you with anything you don’t NEED to know.

MODULE 3 - Landing Page Success

In this module, you’ll design and create landing pages that’ll have a conversion rate of 70% or more. Because It doesn’t matter how great your Ads are, if your landing pages aren’t converting, you can’t generate leads.  Here’s what you’ll learn:

  • My simple landing page design that converts at more than 70%
  • How to create your landing pages and thank you pages using LeadPages
  • What a thank you page is, and how it can help quickly build the know, like and trust factors

Bonus: I’ll also teach you how to use your thank you page to sell a small offer that pays for your ads. Because turning your new lead into a low-cost buyer means they’re 10 times more likely to purchase your course later.

MODULE 4 - Tracking Your Launch Success

In this module, you’ll learn the magical numbers of your launch so you can track your success, and begin to scale. Here’s what you’ll learn:

  • What you should be tracking in your launch (and the numbers you should be aiming for!)
  • How to use your Facebook tracking pixel
  • How to create your custom conversions to allow you to track sales from your campaigns
MODULE 5 - Building Your Campaign Framework

In this module, you’ll create and plan your Facebook Ad Strategy.  Here’s what you’ll learn:

  • How to budget for a launch, and how to increase your budget with every launch to help you scale your online business
  • How to create a simple and effective Facebook Ad Strategy for list building and launching
MODULE 6 - Scroll Stopping Graphics

In this module, you’ll create your Ad images for both newsfeed ads and Instagram Story ads. Here’s what you’ll learn:

  • How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva
  • What you should be split testing in your images
  • How to access my templates in Canva for you to edit to make your own
MODULE 7 - Copy that Connects & Converts

In this module, you’ll get the exact secrets to writing compelling copy that connects and converts your ideal clients. Here’s what you’ll learn:

  • How to get into the mind of your ideal client 
  • How to use your story to connect with your dream leads
  • What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar
MODULE 8 - Targeting Dream Leads

In this module, you’ll set up all your target audiences in the Facebook Ads Manager. Here’s what you’ll learn:

  • Who to target, and when, throughout your list building, launching and course sales period
  • How to set up your retargeting
  • How to create lookalike audiences
  • How to target dream leads based on their interests, demographics and behaviours
MODULE 9 - Creating Campaigns Step-by-Step

In this module, you’ll implement your entire Facebook Ad strategy into a step-by-step campaign. Here’s what you’ll learn:

  • How to create campaigns, step by step
  • How to split test your creative (images and copy)
  • How to split test your audiences
  • How to split test your placement (stories v feeds)
MODULE 10 - Tracking & Optimising

In this module, you’ll learn how advanced strategies to track and optimise your campaigns to generate the best possible results for your launch. In this module you’ll learn how to:

  • Track your results in Facebook Ads Manager
  • Read your analytics and know what to do next
  • Optimise your campaigns to achieve the lowest possible cost per lead

+ Get your hands on these EPIC bonuses…

BONUS #1: How To Transition To The Fourth Phase, Evergreen

In this bonus module, you’ll learn how to transition from a live launch into an evergreen launch, putting your money-making on autopilot and creating recurring revenue streams.

What you’ll learn: 

  • When you should consider going evergreen, and the sales strategies you need to consider
  • How to set up a simple evergreen webinar funnel
  • How to use advanced Facebook Ad targeting tactics to increase show up rates, add urgency and increase sales

Valued At: $499

BONUS #2: How to Create a High Converting and Authentic Sales Page with Lisa Kniebe

Your sales page is your Mother Copy – everything else flows from it. Your sales page is the glue that holds everything else together.

That’s why Lisa developed a simple Sales Message Organiser that will make writing your sales page easy-peasy.

In this module Lisa will share with you her nine-step system that will help you:

  • Structure your sales page
  • Build connection with your audience
  • Organise your sales message so it’s ready to write

Valued at $299

BONUS #3: Swipe My Emails

If there’s one thing that compliments Facebook Ads, it’s email! Especially during a launch.

Download my email swipe file to help inspire you to write the emails:

  • To welcome new leads to your list *hello, first impression!*
  • To nurture your leads before your challenge or webinar, to help increase the show up rates & engagement.
  • To sell more courses when the doors are open, without being overly spammy or boring.

This swipe pack is the ultimate hit of #inspo to help your words connect & convert.

Valued at $199

WEBINAR BONUS: Winning with Webinars

Learn how to set-up, prepare and host a client-winning webinar so that you can confidently sell out your digital products.

In this course, you’ll learn…

  • How to set-up your webinar on Demio or Zoom
  • The art and science of a high converting webinar presentation (and access to editable done-for-you presentation slides)
  • My tips and strategies to boosting show up rates, engagement and conversions during your webinar.

You’ll get instant access to this course on the 10th of December.

Valued at $297

Enrol Now And Scale Your Online Course With Facebook Ads >>


Enrol Now

Newsflash: boosting a post here and there does not make for a successful launch. 

That’s why there’s a cyber graveyard filled with courses that never got sold because they didn’t get enough eyeballs to sell. RIP.  That’s what happens when you ignore the launch maths. And that’s why this course is so focussed on the results.  Yes, I give you the launch calculator so you know exactly how much to spend to get your desired result. Yes, you’ll get live coaching calls so we can tailor the training to your unique business. Yes, your list-building ads will start paying for themselves with an upsell offer on the thank you page. 

Your Investment

6 Instalments


Payable monthly

One Payment


Pay upfront!

14 Day Happiness Guarantee

I’ve got your back. Take us for a spin and test drive Facebook Ad Launch Formula for 14 days, 100% risk free. 

Give the modules a go. Implement the education. Do the work. If, for any reason, you’re not satisfied, write to me within 14 days and I’ll happily refund your investment. 

“I have a step by step strategy for my launch which has really given me confidence.

Before joining this course I had no idea how to run Facebook Ads for a course, because it’s a really unique strategy. With Jess’ help I have a step by step strategy for my launch which has really given me confidence. I know exactly which ads to run and how to maximise each ad to get the best ROI. Jess is very thorough and both her course and online coaching are transformational.”

– Reem, SEO Room

Get A 24/7 Sales Team That Is Really, Really Good.


Imagine having a sales team that works around the clock and never ever complains about it.

That’s what selling an online course with Facebook Ads is like.

Scale back your one-to-one clients, be selective, and only work with your favourites. 

Leverage your skills, knowledge and time to grow your business. Serve more people than you could ever do one to one and make a real impact on thousands of lives.  Build a digital presence that positions you as an expert in your field, so you’ll be approached for speaking gigs and interviews.

Launching your course with Facebook Ads will get you there. 

“Jess truly takes the guesswork out of getting your big idea in front of your your target audience.

“My cost per lead $1.57!!! The course content is pure gold and I’m grateful I’ve had Jess as my mentor through ALL the tech. The course is user friendly & step by step. You do not need to be tech savvy to figure it out. The group coaching & community support has been amazing. This course has TRANSFORMED my business!”

– Jocelyn Green, Wildflower Parenting

The Recap:

10 training modules, including foundational Facebook Ads training, list building and advanced launching


Ad copy formulas developed with help from my specialist copywriter


Step-by-step launch strategies to help you launch with a live event, including webinars and challenges


Easily editable templates for ad images


Six weeks of live training for custom advice on your launch


Community support and accountability


Join Now + Scale Your Online Course With Facebook Ads >>




Who's this course for?

A: This course is *perfect* for you if…

  • You’re looking to move away from your one-to-one services and create a passive income stream by launching a course or membership
  • You’ll be launching your course or membership within the next 12 month
  • You’re ready to start investing in Facebook Ads to help you build your email list

This course is not quite for you if… 

  • You don’t have any time or energy to invest in learning and implementing a new launch strategy
  • You don’t yet have a business or social media presence and you’re in the ‘ideas phase’ of business
  • Your business is sinking and you’re launching from a place of stress and financial strain
Q: What if my ultimate goal is to outsource ads?

A: Let’s address the big old elephant in the room: as the CEO of your own business, why would you want to spend your already limited time learning Facebook Ads instead of just outsourcing them?  First, I agree that your ultimate goal is to outsource your ads. But without understanding the strategy behind Facebook Ads first, the risk of outsourcing lies in spending most of your income on an ads manager you can’t manage. Remember, as the CEO of your business, you need to give direction and lead.  This course is win-win. The immediate results: Launch your course with Facebook Ads and have the best launch ever. The long-term results: You have an understanding of the strategy, know what to expect in terms of results, and are able to direct the conversation. That’s smart business.  If you’re confident with your course and Facebook ads, you can outsource your ads to me. Contact me to find out how (as a ballpark, it can cost between $2,500 and $3,500 per launch in management fees alone).

Q: Is it suitable for me if I don’t have a course to sell yet?

A: Absolutely! This is what they call divine timing. I recommend this course for anyone who’s looking to launch a course or membership in the next two to 12 months. In phase 1, we’ll go through a critical pre-launch list-building strategy that will allow you to start building your list using Facebook Ads now, so that you’ll have a warm and interested audience to launch to.

Q: What if I don’t get results?

A: It depends on what you mean by results. Every ‘perceived’ fail is a HUGE learning opportunity. If you’re looking for a one-hit-wonder, six-figure launch overnight, you could be disappointed. All online course creators know that scaling happens over a period of time. The great part about this course, is that you get access to the six-week group coaching intensive three times per year. So each launch you’ll be able to tweak to improve and scale.

Q: I’m not techy at all. Will I get left behind?

A; No way! No business owner shall be left behind! All my training is step by step with tutorials allowing you to watch me set up all the techy aspects of Facebook Ads via video. You can pause, rewind and repeat as much as you need.

Q: I tried launching in the past and it was a big fat failure. Will this work for me?

A: In the pre-course material I’ll walk you through strategies to make sure you’ve created a course or membership that your ideal clients actually want (and will pay for).

Q: What sort of budget do I need for Facebook Ads to work for me?

A: I’m not a *huge* risk-taker when it comes to first launches, because the last thing you want when you’re going through a launch is financial pressure. You can start with any budget you’re comfortable with, but I’d say a minimum overall budget of $500 for advertising would be fine. Once you’ve tested your funnel, you can go bigger for the next launch. Examples of past students when they spent $1,000 on ads:

  • Generated $8k in sales
  • Got 10 course sales
  • Spent $1,300 on ads and generated $12,200 in sales
Q: If I get stuck on ads, will you help me?

A: Our coaching calls run over eight weeks to help with all the nitty-gritties of launching. During these coaching calls I can answer all of your launch and Facebook Ad questions. Outside of these coaching calls, the ‘inner circle’ Facebook group is here to help! It’ll either be myself, a community manager, or another member whowill jump in and assist you when you’re stuck.

Q: I’m creating a membership. Is this still relevant?

A: Totally! This course is relevant for you if you’re selling a course or membership in the next two to 12 months.

Q: What if I want an evergreen course?

In this course I give you the step-by-step guides to launch with a webinar or challenge and it’s created specifically for LIVE open and close launches. However, I’ve included an EPIC bonus that I’ve called Module 11: How To Transition To The Fourth Phase, Evergreen. This module will teach you how to leverage your live launches into an evergreen course.

Q: I’m sold! How can I sign up?

A: Step right this way >> JOIN NOW

Jess has been an inspiration in my business. Her calm, strategic approach helps to settle the flurry of ideas that I throw at her! She’s like a de-cluttering experience for my brain – taking my ideas and designing an awesome funnel that feels natural and simple to create. Jess has coached me through the Facebook Ad & funnel design process – I’m a reluctant student (I hate techy stuff), but she’s patient, easy to work with and a great coach.

Lisa Kniebe

Copywriter & Copy Coach, Lisa Kniebe

I wouldn’t have been able to launch my online program without this brilliant launch strategy or technical support!

Working with Jessica has been worth every penny and has made a MASSIVE difference to my business! Her support is my safety net for me, I wouldn’t have been able to launch my online program without this brilliant launch strategy or technical support! Her course is what you exactly need to know to launch your program. It’s like a recipe for success. Complete, step-by-step plan what you need to do to have  a successful and well-organised launch.
Ola Zasinska

Creator of the "Goodbye Picky Eating Program", Family Wellness

Jess makes the process simple, approachable, and frustration-free. After years of trying to figure out Facebook Ads myself, I thought they would be the end of me. I tried to DIY, then I hired multiple consultants and all I ended up with was a headache. Then I found Jessica. She makes the process simple, approachable, and frustration-free. I highly recommend her!

Denaye Barahona Ph.D.

Simple Families

This course came at the perfect time for me… and with Jess’ support I went from zero to hero…
My ads averaged $2.20 per lead through my campaign. I generated over 700 new leads (I didn’t even know what a lead was before this I had about 100 people watch my webinar (I had never run a webinar before this course!) And I achieved 11 sales of my course. I am so proud of these results and I absolutely could not have done it without the support of Jess and the other ladies in the FB group. I can’t wait to dive into launch 2 and scale my business further with the help of Jess! If you are thinking about taking this course…do it… I guarantee you won’t regret it!
Dr Ange Rogers

Number Doctors

The Ultimate Guide to Facebook & Instagram Ads in 2019.

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