#81 Three Ways To Reduce Your Cost Per Lead.
In this week's episode:
I'm going to share with you 3 ways you can reduce your cost per lead from your FB & IG Ads.
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In order to make more sales in a live launch or in an evergreen funnel you either need:
More leads coming into your funnel
OR
You need to increase the conversion rates in your funnel.
It’s as simple as that.Â
Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.
Here's what you'll learn:
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What an average "CPL" is, and how to set your own benchmark.
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Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
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How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
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Why your media is now the most important part of your Ad; and what you should be split testing.
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The podcast devoted to open and honest conversations around what it takes to build, manage and scale a thriving course-based business model with more ease and less stress.
From practical quick tips on building a course-based business model, launch strategies and Facebook ads, to real insights into the highs and lows of running a successful business online.
Get inspired, motivated and ready to take action in building, launching and scaling your course-based business.
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